Although the former heavyweight champion’s economy will receive a huge boost for his fight in July, ‘Iron Mike’ is securing another success outside the ring.
Mike Tyson didn’t succeed in managing his fortune properly when he was a boxing superstar, but things seem to have changed a lot since then. Tyson’s fame has helped him to overcome his financial issues through exhibition fights, appearances on TV shows and movies, and his Hotboxin with Mike Tyson podcast. And now he will have the chance to make lots of money by taking on Jake Paul in an exhibition boxing fight in July.
But his best punch comes from cannabis. TYSON 2.0, the premium cannabis brand of the boxing living legend, and Carma HoldCo Inc, the parent company that operates it, made a big step toward expanding from North America to Europe. They teamed up with the multinational pharmaceutical company PHCANN to exclusively cultivate, manufacture, and distribute TYSON 2.0 products across Germany and the UK.
“Collaborating with PHCANN to bring my premium TYSON 2.0 cannabis products to Germany and the UK is a natural move as industry heavyweights,” said Tyson, co-founder, and chief brand officer of TYSON 2.0.
“I’m excited to make our world-class products available to medical cannabis patients in the region. Together, we’re setting new standards and delivering something that no one else is bringing to the table”, he added.
PHCANN International CEO Sasho Stefanoski said the partnership is a key move for the cannabis industry in Europe:
“We embrace this opportunity as many countries look toward regulatory changes. To partner with the TYSON 2.0 brand and join forces as well-respected industry leaders put us in a position where we can lead the charge in pushing industry boundaries.
Meanwhile, the PHCANN International Co-Founder Yuval Soiref expressed that “TYSON 2.0′s extensive selection of acclaimed cannabis products, will be available to German and UK patients this summer – on track to make it one of the largest cannabis brands in the world”.
The partnership takes place a few weeks after Tyson and the former wrestling legend Ric Flair teamed up with Elevated Labs in New Mexico through Carma HoldCo, a big move growth strategy in North America.
