Simone Biles has earned her GOAT status in the world of gymnastics, becoming the most decorated gymnast. Aside from her incredible dominance in the sport, she has also become a global icon, representing numerous brands given her mega social influence. In April 2021, Biles forged a partnership with the athleisure brand Athleta, marking a pivotal moment in her career. Like Biles in gymnastics, Katie Ledecky has established herself as the most decorated female swimmer of all time.
She boasts an impressive array of swimming accolades, including 21 World Championship gold medals, seven Olympic gold medals, and 16 individual gold medals at the World Aquatics Championships. With both Biles and Ledecky aiming to represent the American flag at the 2024 Paris Olympics, their worlds recently intersected as Ledecky joined the Athleta family.
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Together, they welcomed the newest addition to the Athleta team, seven-time Olympic gold medalist Katie Ledecky. Biles expressed her enthusiasm, stating, “We’re so excited to have you join us.” Simone even penned in her caption, “Welcome to the @athleta team @katieledecky!!! #Athletapartner.” As we reflect on this iconic convergence of the best of the swimming and gymnastics worlds, let’s see what awaits Katie Ledecky in this
What awaits swimming icon as she partners with Athleta
Katie Ledecky has signed a five-year endorsement deal with Athleta, a division of The Gap. The brand is known for designing athletic wear that integrates performance and technical features for active women and girls. This deal comes five months before the 2024 Summer Olympics in Paris. This collective includes various athletes, advocates, medalists, and moms. Some notable members include Allyson Felix, Simone Biles, Natalie Coughlin, and Heather O’Reilly.
Ledecky will feature in Athleta’s new brand campaign, “Find Your Movement.” She’ll also participate in product testing and provide advice to Athleta’s impact platform, The Power of She Fund. Athleta will sponsor Ledecky’s Dry Land apparel, while TYR will remain her swimwear partner. Sharing her thoughts on this blazing new venture, Katie Ledecky shared, ” I’m looking forward to working with the Athleta team to identify ways to make an impact together! “ As fans eagerly anticipate this collaboration and celebrate Simone Biles’ heartfelt welcome, they also hold high hopes for the American women as they strive for success at the 2024 Paris Olympics.
